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How to set up and install a Meta Pixel

Assuming you previously set up your Meta Pixel utilizing IMG labels or want to do as such, we suggest that you follow our designer documentation. 

In this article, we'll cover how to set up and introduce a Meta Pixel on your site. To look into the pixel prior to getting everything rolling, look at the advantages of introducing a Meta Pixel.

To find your pixel base code, jump to area 2, How to introduce the Meta Pixel on your site. Adhere to the guidelines to Physically add the pixel code to site.

Before you begin

• You need a website for your business.
• You must be able to update your website's code.
 How to set up a Meta Pixel
1   Go to Events Manager.
2   Click Connect data sources and select Web.
3   Select Meta Pixel and click Connect.
4   Add your Pixel name.
5   Enter your website URL to check for easy setup options.
6   Click Continue.


 How to install the Meta Pixel on your website
Whenever you've made your Meta Pixel, you're prepared to put the pixel code on your site. For directions on the best way to do this, pick your arrangement choice:

1. Manually add pixel code to website

1. 1   Go to Events Manager.
2. 2   Click theData sources icon on the left side of the 3 page.
3. 3   Select the Pixel you want to set up.
4. 4   Click Continue Pixel Setup.
5. 5   Select Meta Pixel and click Connect.
6. 6   Select Install code manually.
7. 7   Copy the Pixel base code.
8. 8   Find the header of your website, or locate the header template in               your CMS or web platform.
9. 9   Paste the base code at the bottom of the header section, just above         the closing head tag.
       10  Click Continue.


       11  Optional: Toggle on Automatic Advanced Matching and verify the                         customer information you  want to send.
1.       12  Click Continue.
      13  Add events using the Event Setup Tool or by manually adding code to              your website.


 Event Setup Tool
Click Open Event Setup Tool to add events and parameters without additional coding.
Follow the onscreen instructions to add events to your website.   

Manual setup

14  Click Done.

2. User a partner integration

1. 1   Go to Events Manager.
2. 2   Click theData sources icon on the left side of the page.
3. 3   Select the pixel you want to set up.
4. 4   Click Continue pixel setup.
5. 5   Click Use a partner.
6. 6   Select a partner from the list.
7. 7   Follow the onscreen setup instructions.

• You can likewise set up your Meta Pixel on your site by going to the Accomplice Mixes page in Occasions Director, choosing your accomplice and adhering to the onscreen guidelines. Dive more deeply into the advantages of utilizing accomplice mixes to set up your Meta Pixel.
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• In the event that you don't see your foundation, utilize 1 of the other 2 methods for setting up your pixel.
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2. Email instructions




If someone else updates the code on your website, follow these steps to email them your Meta Pixel setup instructions.

• 1   Go to Events Manager.
• 2   Click theData sources tab on the left side of the page.
• 3   Select the Pixel you want to set up.
• 4   Click Continue Pixel Setup.
• 5   Click Email Instructions.
• 6   Enter the recipient’s email address.
• 7   Click Send at the bottom of the page.
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• Set up events

After you add the pixel base code to your site you can set up occasions to quantify the activities you care about, such as making a buy. You can do this by physically introducing the code or by utilizing the point-and-snap occasion arrangement apparatus. Then, at that point, ensure that your pixel is working accurately.

You can utilize one pixel across your entire site, including different pages of your site.

Assuming you utilize your pixel to impart occasions to Meta, we suggest that you additionally utilize the Changes Programming interface. The Changes Programming interface works with your Meta Pixel to assist with working on the exhibition and estimation of your Meta promotion crusades. Dive more deeply into the Transformations Programming interface.

Note: Apple's iOS 14 changes require applications in the Application Store that participate in what Apple characterizes as "following" to show a brief to iOS 14.5 and later clients as per their AppTrackingTransparency structure. These progressions influence how Meta gets and processes occasions from apparatuses like the Meta Pixel. Assuming that you streamline, target or report on web occasions from pixel or any of our other business apparatuses, you can do whatever it takes to refresh your occasion arrangement and deal with these changes. Find out more.

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